Your House is Ready for Its Close Up (The Wall Street Journal)
On a recent afternoon, actors stood around a kitchen pouring glasses of fake sparkling wine. A cameraman operating a dolly stood ready.
"It needs to look like, 'I want to be in that house, be in that group,' " said Curt Hahn, a director of thousands of television commercials and producer of the 2008 movie "Two Weeks," starring Sally Field. Now, he was at work on his latest project.
The camera focused on a man in a vest pouring drinks, then panned to show the movie's real star, the 470-square-foot kitchen with walnut floors, granite countertops, under-cabinet lighting and a large central island under a skylight. This film has one purpose: to sell a 4,000-square-foot condominium with two wood-burning fireplaces and wide, gallery-style hallways in the West End neighborhood of Nashville, Tenn., listed for $1.795 million.